Dispossession
I have always been interested in the societal significance of social housing design in the UK, especially on a human level. With the experiential aspect of architecture being completely overlooked, I looked at how these buildings that were originally intended to benefit and serve local communities have become subject to gentrification, demolition and/or negligence - ultimately leaving local residents feeling dispossessed. Playing with the past, I created mock brochures, posters and promotion videos for these 'newly built' flats. At the time of construction these buildings seemed to provide a glimmer of hope and sense of community; especially for those in disadvantaged situations. Marked as exciting and contemporary pieces of design, ultimately they ended up being completely neglected by the government and local councils; causing them to become run down and eventually disregarded 'eyesores' within society. Families and London citizens were persuaded with 'shiny' offers of opportunity to buy their own homes on the outskirts of London; ghostifying the structures and reinforcing councils' messages of buildings being 'too far gone'. Selling rights to land to developers for huge monetary benefit, developers went on to create exclusionary new-builds.